Law and Justice

Posts Tagged ‘Internet’

Burbank, CA (PRWEB) – Americans spend over 150 billion dollars a year in legal fees. That kind of money means that the business of legal representation is big and there are a lot of people doing it. The number of female attorneys has grown dramatically in the last two decades alone while the number of personal injury lawsuits has expanded well beyond expectation.

90% of all lawyers practice within metropolitan areas making the concentration of competition for personal injury cases intense. The days of hanging up your legal shingle and waiting for the customers to come hobbling through the door have long gone. Yellow page ads are all but dead while the use of television and radio marketing comes with a heavy price tag and has almost zero accountability. In addition to traditional marketing being more guess work than analytical science, utilizing these avenues to generate truly qualified clientele is challenging at best and expensive in the least.

Internet marketing has outpaced traditional methods of advertising while bringing an unlimited amount of information with each campaign at costs that are far below print, TV and radio. Personal attorneys who traditionally take cases on a contingency basis do not always have the funds to spend on Search Engine marketing that is a crap shoot for results and then provide little if no information on its success or failure. As every PI lawyer knows, there is nothing worse than putting in hours of work only to see the case crumple with no pay off.

Appreciating this concept as well as understanding the intimate nature of Internet marketing for law firms, the experienced staff at iMajestic (www.imajestic.com ) have developed a marketing program for the world wide web that fits perfectly into any personal injury lawyer’s idea of how business should be done. Just as PI attorneys do, iMajestic introduces 100% Guaranteed Pure Performance based marketing and SEO.

The idea is simple: get results before getting paid.

iMajestic knows the rules involving internet marketing for attorneys. They understand what it takes to not only create marketing campaigns that generate qualified traffic, they are so confident in their ability to do it that they will do all the work to get results before accepting compensation. The relationship between personal injury attorney and internet marketing company becomes complete since both parties work in the same methodologies.

iMajestic’s CEO puts it this way:

“With over 80% of search engine users favoring natural search results, companies of all sizes understand the magnitude of elevated, high natural search rankings for their prospects and are spending a significant amount of their marketing budgets in-advance of and prior to redeeming results. We want your business, regardless of size and budget and are willing to go to work for you without the burdened up-front fees for internet marketing.”

The message is clear; a Internet marketing company that charges personal injury attorneys lots of money up front without any kind of guarantee of success does nothing but takes without giving anything of real value in return. If there is one thing that iMajestic understands more than how to generate internet traffic, it’s how lawyers and PI attorneys want to see results before having to spends thousands of their hard fought dollars to do so. This is why they have developed specialized lawyer website marketing and attorney SEO marketing programs that address the specifics of the personal attorney and legal services industry.

For more information about this revolutionary approach to Internet marketing and business relations go to www.imajestic.com or contact them direct at 1-866-851-2402.

Incoming search terms:

Advertising is a relatively recent development in the legal profession. Not all firms advertise it is advisable for every law firm to take note of the important resource the internet has become to consumers seeking services. Even among lawyers and firms that chose not to advertise, the importance of the internet as a consumer resource should not be overlooked. An internet presence can give a law firm more credibility. It is a non-intrusive way for a law firm to begin building trust with potential clients. In fact in some ways a law firm without a presence on the internet may be at a disadvantage and some may not even consider them a reputable business if they do not have a website.

A law firm with its own website can accomplish a number of things. Most people conducting a random search for an attorney are not certain of the law regarding their problem, and concerned about cost. Moreover, there exists today a widespread skepticism about attorneys, especially among the uninitiated. A website can ease some of those uncertainties, and thus invite contact from the potential client.

The website can describe the firm’s areas of legal focus. It acts as an educational tool, explaining the basics of selected areas of law and suggesting some initial steps for the potential client. Eventually the client will end up in a lawyer’s office somewhere, so providing some initial online education will give the law firm a benign and positive first impression.

As with other forms of media, defense and personal injury attorneys are the most likely to be found using the web as an advertising service. Most law firms with other sorts of specialties that use hosted websites tend to be a little more subtle, stressing the firm’s longevity or stability, its successes and perhaps providing biographies of the firm’s principal members.

There are at least four national listing services for personal injury attorneys, and others for family law, criminal law and so forth. These listing services and much more can be readily found through all the major search engines.

All law firms are faced with the choice of developing a web page to represent their firm. Often this concept goes against the values of more traditional law firms. However the internet is a fast evolving place where information on almost all businesses can be readily found. Law firms will most certainly follow this trend in a bigger way in the future.

Law firms & Internet Marketing

With the advancement of science and technology, internet has become the most powerful platform for propaganda and advertisements. Your legal business can achieve new heights when you promote or advertise your business on the net says A. Harrison Barnes the CEO of lawcrossing.com. You need to incorporate details like your practice name, your contact details and photo ID along with the field in which you specialize.

The people of today need quick access to achieving their means in day-to-day life. The net is the sole platform that makes information available to all 24 x 7. Being hooked on to the internet is no longer an obsession or a passion for teenagers. It is a way of life for most of today’s working class. In such a scenario, internet marketing can be the best possible method for advertising law firms. The users seeking information simply need to type in the key words, which will provide them with information about various law firms. Internet marketing, also enables the law firms to attract potential customers and directly grow their business says A. Harrison Barnes.

Internet marketing, helps the users to get in touch with the most concise and relevant information that they are looking for in a law firm. The law firms can thereby expect continuously rising client traffic. The law firms implementing internet marketing must ensure that their website has an attractive and easy-to-use interface design. This will make sure that the website of the particular law firm is there with the high players and giving the competition a run for their money. Law firms could provide a catch phrase that seeps into the minds of potential clients. The message must clearly convey the ideas that a law firm intends to deliver. The message needs to carry a confident tone and showcase the expertise, skills, abilities and technical know-how says A. Harrison Barnes, the CEO of lawcrossing.com.

Most law firms commit mistakes while marketing their strategies. This could inversely and eventually result in the loss of their reputation and revenue. The law firms must ensure that they are marketing effectively and not making wasteful expenditures. The law firms can conduct random checks on their websites in order to ensure that they are able to cater effectively to customer satisfaction. The law firms must also at the same time ensure that they are not missing the referral opportunities says A. Harrison Barnes. Law firms can make use of management software to capture the market and attract clients. This will enable you to focus on your online marketing strategies better. Improve your online marketing strategies by paying attention to the continually changing needs and demands of your clients.

Law firms cannot overlook tracking their referral sources. You can advertise your referrals at no extra cost on the net. Law firms making use of management software can keep a track of the referral sources of their prospects and clients say A. Harrison Barnes. Many law firms fail to address the rate of dissatisfaction of the client. Effective internet marketing must ensure that you welcome both positive and negative feedbacks in order to improve your performances. Keep in touch with the clients over the net who are dissatisfied. Increase the frequency of contact with your clients.

Once the law firms come in contact with the referral sources, you need to ensure that they are not dominating the discussion. The lawyers and attorneys in the law firm must ensure that they are communicating well and learning from the entire discussion. The law firms who are trying to sell them off are simply wasting their own time, and the time of their clients. Every law firm must ensure that they are improving their connections with the law firm. A. Harrison Barnes says that for effective online marketing, the law firms must keep in mind the following points. The current marketing trends, the present challenges that you are fraught with, the best and negative qualities of your law firm. The lawyers and attorneys must ask themselves the most crucial question, whether they are in touch with the good referral or not.

Analyze the market position of your law firm. Make sure that your law firm is not committing a mistake that most of the firms commit. The lawyers and attorneys must not forget to cross-sell or up-sell their potential clients. The clients must be aware of the different online marketing strategies your law firm provides. The law firms can make use of management software for generating credentials and emails for targeting the potential customers. This will enable the law firms to provide services to their clients more effectively and efficiently. A. Harrison Barnes says that the law firms need to fine tune their USP (unique selling proposition), that will help you to hold on to the old clients as well as attract new ones.

Incoming search terms:

The unanimous meaning of the word Law is a system of rules a society sets to maintain order and protect harm to persons, property and business. A law firm is a business entity formed by more than one lawyers to engage in the practice of law in order to provide service by advising clients(individuals or corporations ) about their legal rights and responsibilities and represent them in all legal business transactions and other matters.

The law firm is just like partnership in which the partners share profits of the firm as well as the risks (liabilities), and engage other lawyers to work with them as associates. These associates can work at the firm for a period of time, and, provided their competence at work, can even become partners at the firm and share in the profits and management of the firm.

Law firms range widely in size. The smallest law firms are sole practitioners (lawyers practicing alone), who form the vast majority of lawyers in nearly all countries.

• Smaller firms tend to focus on particular specialties of the law ( patent law, labor law, tax law, criminal defense, personal injury)

• Larger firms may be composed of several specialized practice groups, allowing the firm to diversify their client base and market, and to offer a variety of services to their clients.

Lawyers in small cities and towns may still have old-fashioned general practice marketing, but most urban lawyers tend to be highly specialized due to the overwhelming complexity of the law today. some small firms in the cities specialize in practicing only one kind of law (like employment, antitrust, intellectual property, or telecommunications) and are called boutique Law Firms.

Law Firms Marketing :

Essentiality of marketing to the law firms

Marketing is essential element to the law firms in order to stand with the growing competition and law firms in large number.

Following are the main reasons:

1. Growing many Competing Lawyers

2. All Lawyers are alike and marketing explain why they are different.

3. Marketing is educating prospects and explaining how you can solve their problems.

4. Getting the Profitable Business by find the clients.

5. By Brand Recognition through marketing makes to increase the clients.

6. Marketing helps in overcoming objections even they never face before.

Law Firms Market Plan :

The best way to conduct an effective law firm internet marketing campaign is to start with a detailed plan and its implementation. There are three step market plan for law firms to attracting more clients to the website.

– Create a lead generating website which is with easy-to-use navigation is a good start

– Create a follow up strategy with prospects to increase leads.

– Drive traffic to your website by optimizing the website for search engines, create educational

Content worthy of links for Search Engine Optimization and by starting Pay Per Click Management .

In order to improve the law firms marketing use proper planned strategy in all the levels of Business to give quality services to the clients and vendors in this corporate world.

With the astounding growth of the online world, it has become absolutely necessary for every personal injury attorney to have an internet marketing strategy.

The basic idea behind law firm marketing on the internet is to be found wherever your prospects are looking. According to Pew Internet and American Life Project’s recent “Internet Impact” report, 73% of all American adults are online. That means that unless your law firm is using internet marketing to its advantage, you are missing out on an incredible amount of new business!

Consider your law firm’s target market and have a look some of the study’s more specific findings:

88% of 18-29 year-olds go online

84% of 30-49 year-olds go online

71% of 50-64 year-olds go online

80% of adults with a household income of

between $30,000 and $50,000 go online

86% of adults with a household income of

between $50,000 and $75,000 go online

91% of adults with a household income of over

$75,000 go online

The widespread adoption of the internet has made it possible for you to become more visible than ever before while also giving you the opportunity to position yourself as a personal injury lawyer that can be trusted.

In today’s world, when somebody is looking for a personal injury attorney, they no longer refer to the phone book or the local paper; they turn to search engines such as Yahoo or Google. Unless your law firm is ranked well in the search engines or has a healthy pay-per-click program, you won’t be found.

Even if somebody isn’t looking for a personal injury attorney, but simply searching for information about injuries and the law; your law firm can still be found through other methods of internet marketing, such as article marketing or blogging. These strategies will allow you to build trust in case they need a personal injury lawyer at a later time.

Another great thing about internet marketing is that it’s one of the least expensive methods for your law firm to reach its key prospects. Creating a website is a one-time fee, article marketing and blogging are free, and paying for hosting is dirt cheap. In fact, even pay-per-click campaigns can be much more affordable than offline advertising. The bottom line is this: if you’re looking for a strong return on investment, you will certainly be pleased with internet marketing!

Instead of searching for clients high and low, go where they are searching when they need a personal injury lawyer… go online!

What do I need to know first about law firm Internet marketing?

“In modern business, it is not the crook who is feared most, it is the honest man who doesn’t know what he is doing.” Pablo Casals

There are tons of vendors out there who want to sell you websites and law firm Internet marketing services. Most are honest people who simply don’t know what they are doing. In many cases, they are attempting to sell you something that is overpriced and that won’t produce you any new clients at all, let alone good clients. The attorneys I have worked with report to me that the whole Internet marketing process confuses them. They don’t know who to believe. Some have spent considerable sums already on websites with little or no results. I aim to stop all that. So keep reading.

Do I need law firm Internet marketing?

Yes. According to Reuters News Services by 2007 there will be over nine million legal services searches done online each month. Additionally, prospective clients and clients expect you to have at least a website or think you may be behind the times if you do not. Finally, while the yellow pages are not a good attorney marketing vehicle today they are going away since people are searching the Internet and not going to the yellow pages.

What is/is not law firm Internet marketing?

Having a website is not law firm Internet marketing. At a minimum you do need at least a “brochure website” of a few pages, however, that website is unlikely to get you new business and is definitely not Internet marketing. The rest of this article (in four parts) is going to help you get clear on what Internet marketing is all about.

Where does Internet marketing begin?

Law firm Internet marketing begins with you becoming an educated consumer and then keyword research. Researching your practice’s best keywords will tell us what words your prospective clients are using to search for legal services on search engines, what legal services your prospective clients are the most interested in, what your prospective client is thinking, how to attract these prospective clients to your site at the search engine instead of going to your competitors site, what your competitors are doing/not doing, what content to write for each of your top keywords (recommend writing a page each to at least the top 20 keywords), what are the words to use for PPC law firm advertising and how to begin search engine optimization. If you have not adequately completed keyword research using software tools like Wordtracker you have not done adequate keyword research and are likely to fail at your law firm Internet marketing.

You mentioned, “…what content to write for each of your top keywords…”. What are you talking about exactly?

I am talking about what is known as the CTPM model of Internet marketing developed by Ken Evoy M.D. in 1997. This model works because it is in total alignment with how the Internet works. The C is the first part of the model and it stands for Content – create in demand content (you determine what is in demand from the keyword research). The T is Traffic – attract targeted traffic. The P is for pre-sell – pre-sell the targeted traffic (using such things as newsletters, RSS feeds, free downloads, e-books, autoresponders, audio, video, and teleclasses). The M is Monetize – this is where you convert these pre-sold prospective clients to clients easily.

You mentioned, “…tools like Wordtracker…” with respect to keyword research in law firm Internet marketing. What is Wordtracker?

Wordtracker is a software tool that can be used to thoroughly research your keywords. Wordtracker is at least arguably the best keyword research tool in the marketplace and there are others. You can go to http://www.Wordtracker.com to get all the details. Your vendor can use this tool easily and should use it for keyword research to put your law firm internet marketing on the right track from the beginning if at all possible.

You also mentioned “…how to begin search engine optimization.” What is meant by search engine optimization (SEO) and exactly what is it and how does it fit into law firm Internet marketing?

There is no mystery in SEO in particular and law firm Internet marketing in general so don’t let anyone bamboozle you on that one. As I said earlier SEO begins with appropriate keyword research. If you have not done that you are dead in the water since this is the foundation of everything that comes after in law firm Internet marketing. The next step is the “C” or content mentioned earlier in the CTPM model. You will need to write “keyword optimized” content to each of your top 20 keywords or another way to say this is writing your content in the way that search engines want to see it so they rank you higher than your competitors. Your content needs to fit together in a site plan (the term site plan refers to in what order your pages will appear and how they link to one another) that has an appropriate pyramid type structure. This pyramid type structure includes your home page (the peak of the pyramid) themed keyword phrase being supported by all the tier two pages (the next layer of the pyramid) and their tier three pages (usually the base of your pyramid although you could go deeper) support them resulting in higher rankings for all of your pages. There are some technical aspects to SEO as well like the use of clean HTML, heading text, meta tags, alt tags, site map, etc., however, mercifully I won’t go into those since they should be known to your technical person. The bottom line is put nothing in the way of the search engines spiders (spiders are sent out from the search engine to “read” the sites on the Internet) being able to “read” your site like fancy flash pages get in the way big time for instance. To know more in depth about keyword optimization you can go to http://www.Wordtracker.com where they have a really fine Keyword Research Guide if you want to know more of the details. All of what I just told you is known as “on site optimization” strategies for law firm Internet marketing. There is also “off site” optimization as well involved in SEO. Off site optimization means getting one-way links from high-ranking pages of other sites that are related to your top 20 keywords (there we are again with that keyword research being vital) that link to your site. Search engines see these links like a “vote” for your site. The more high quality “votes” you have the higher they will rank your site. The term “link popularity” is used to describe this process in law firm Internet marketing. The royal road to high quality links is having (here he goes again) keyword researched and keyword optimized quality content on your website. You get these links from website directories, article directories, online forums, press releases, etc. I left out reciprocal links because most SEO authorities think they are no longer worth the effort since they are difficult to get and don’t really contribute much (or can even hurt) to your page ranking.

We have completed the first part of law firm Internet marketing at this point. In part two we will go into Google Page Ranking, dealing with your competitors, RSS, the factors surrounding costs of law firm Internet marketing and more. I am committed to you being a master of law firm internet marketing at least to the point you will get new clients from your efforts and not get taken to the cleaners by vendors who may not know any better.